Chicago, IL (Nasdaq) 15 July 2010

Alterian (LSE: ALN), the leading provider of technology solutions and customer loyalty, today announced the results of their study, followed by the volume of solid, feelings and scope of the online conversations that occurred during the entire duration of the World Cup .

analysis with Alterian, the protagonists of the SM2 product, noted that the U.S. consumer speakers were the most active social media throughout the tournament, the widespread belief that Äîdespite football is considered the land, less and less popular sports stars. World champions Spain came in No. 7 of the total number of social media conversations and No. 6 in the last two days of the tournament.

conclusions from World Cup

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Unlike previous World Cup tournaments excitement to the games through social media channels are pursued.

U.S. number 1 in the volume of calls throughout the World Cup, with a total of 1,024,628 calls. If it is determined in terms of the number of Internet users, the host country South Africa has the greatest volume of conversations about the World Cup.

Alterian also analyzes the sense of online conversations, noting that Germany is more positive emotions during the World Cup, with over half (59 percent) rank their conversations with them. On the other hand, France has shown the negative feelings about World Cup. Twenty-eight percent of the talks said a kind of pessimistic comment, probably the result of the team goes home in disgrace, after disputes between players and management.

social platforms of choice

Although the use of social media has increased since the last World Cup, Alterian, the protagonist always yielded analysis that each country has a platform of choice. Microblogs like Twitter, the world’s most popular social media platform, is 40 percent of all calls in the online World Cup in this room. Eighty-seven percent of the calls came in Twitter Japan, the No. 1 country, communication is via microblogs. About 43 percent of U.S. talks occurred in the micro-blogs.

More traditional blogs were used by the Brazilians, however, with 52 percent of Brazil’s leading conversations that take place in the blogosphere. Only 13 percent of U.S. talks occurred in the blogs. But the U.S. took the lead in the number of conversations that take place on Facebook and other social networks. The proportion of calls, 11 percent was higher than in any other country.

Other findings on platforms that France prefers to communicate via online forums (41 percent) and Italy, is a leader in the use of video and photo sharing sites, with nine percent.

About WM-analysis:

Alterian SM2 tracked to leading social media monitoring tool of the noise and the sense line by an infinite number of social media and online channels, and has a dictionary consists of 16 languages. The 2010 World social media analysis was generated by the opening ceremony by the final whistle and the monitoring of noise levels in relation to the land of internet usage and the total volume of calls. During the World Cup games, SM2 recorded a total of 1,870,085 online conversations.

Alterian (LSE: ALN) enables organizations to create relevant experiences, and dealing effectively with customers and prospects through social, digital and traditional marketing channels. Alterian makes compromises that focus on the customers on four main areas. Social Media, Web content management, e-mail campaign management and Google Analytics

Alterian technology is used either on a marketing year to challenge or as part of an integrated marketing platform, with the analysis and customer engagement with the people at the center of all address. In collaboration with a rich ecosystem of partners, Alterian offers its software as a service or facility. For more information about Alterian visit http://www.alterian.com or blog in http://www.engagingtimes.com Alterian.

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World Cup Spain 1982 – Germany vs. between Algeria, what a game! Enjoy
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