We send strong> p> Football Branding: The story of European football in Nigeria strong> p> Eric Okeke strong> p> European football is making a very influential in Nigeria, the spirit and the enchanting attention of soccer buffs, the young and young at heart, affects the way Nigerians to relax and unwind, and throwing up business opportunities for smart entrepreneurs. P> And the story of this brand is that the football club to support, fun, entertainment, gambling, and industry in Nigeria, but the game is being played on thousands of miles away. For the Nigerians, football was fun and relaxing, and football players are the brands, while watching the games is the business. P> Major brands of European football to make waves in Nigeria, UEFA Cup, Premier League and English. When these teams are committed to competitive soccer leagues for a cup, his Nigerian fans held spellbound. It is as if the game is played in Nigeria. P> Some fans are strong in their support of the clubs they love. Come and see the campaigns in Nigeria, the clubs before a crucial match. Sometimes fanatical. And often results in fights and big battles between supporters of different European clubs. P> The support of the clubs sometimes go beyond the ordinary. At times, emotions run high. The big names are Manchester United, Barcelona, Chelsea, Arsenal, Real Madrid, AC Milan, and more. For these clubs, their images loom large in Nigeria, and they command followership big fans even willing to trade blows, fighting, or in a heated argument to support their clubs involved. The impact of European football in Nigeria is so intense that it’s the way football fans relax and unwind amid fun, food and drink design. P> Two European clubs with the largest crowd of supporters in Nigeria are Manchester United (Man U) and Chelsea. And the curious observer of the profile of these supporters will see clear differences in terms of stratification or social class, education, and income power. How? P> Man U, the fanatical support of small, professional and upper class who have a flat screen television sets at home under the spell, and subscribe to cable television. And after every victory of this football club, you hear screams from Man U for Life! by enthusiastic fans. This is followed by crowds of beer parlors and pepper soup joints in most cities in Nigeria to celebrate the win. When they gather and enjoy the victory, you hear agitated fans tell so many stories about the game, telling all sorts of rigorous discourse analysis and make the game just played. After every big game, there’s plenty of football in Nigeria storytelling. P> Chelsea on the other hand, the total control of the masses, the lower class, boys of the street, the Park touts engine, unemployed youth and street children known as poplularly area boys in Lagos metropolis, Nigeria. They are more in number, are fanatical in their support for Chelsea, and are even willing to die for the team. P> As a Man U Chelsea confronts in a big game, there is tension in Lagos, before the race day. UEFA Cup Final in 2007 or 2008 (I am not sure of the year now) between Man U and Chelsea was a storm in a tea cup in Lagos. P> Seven days before the match, the tension was palpable in Lagos. Who will win the match? The big question triggered intense debates about the city and sometimes resulted in pre-match clashes between Man U and Chelsea fans in Nigeria. Sports newspapers increased the tempo as they soaked supporters of both clubs with interviews, news, and the rave reviews of the clubs preparations, the suitability of players, and the final strategies. P> Man U will win, we have Man U for Life! The club’s supporters will sing to the annoyance of Chelsea fans who loudly react with Chelsea Up! Chelsea fans in Lagos, bigger than Man U for Life chanters. Chelsea The buffs are everywhere, in the streets, markets and parks engine. More than 80 percent of commercial bus drivers in Lagos have been die-hard fans of Chelsea. And they are very hard. They can throw caution to the wind and fight everywhere with bottles, rocks, dangerous objects, especially when high on alcohol and tobacco smells. P> Not so with Man U fans. They are bred, better educated and work in blue-collar and white collar jobs. They are soft and refined in their football behavior, but also in their fanatical support for Man U, hence the slogan, Man U for Life, a clear indication they are not prepared for their European club brand loyalty switch, or the man win or not. And in many cases, Man U win. P> Back to EPIC that Man U / Chelsea Final. Twenty-four hours before the game, the entire city of Lagos was drowned by the fever of the game. There were unconfirmed reports of clashes between supporters of both clubs in different parts of Lagos. Bus drivers and conductors fought to let the air radio stations with pre-match reviews and interactive programs for listeners to express their views on the outcome of the match air. P> Man U vs Chelsea was so thick in the air that many people eagerly await the game to come and go. Match day, fans crowded viewing centers and beer parlors to watch the game. Would your view of the European Football Championships in Nigeria, does not look at home. Jump to a tour center and sit with overzealous fans and listen to all kinds of stories and analysis as the game progresses. You can write a book full of such stories. Soccer storytelling is strong in Nigeria. P> There is the story of a Manchester United fan, home in Lagos, Nigeria, viewing the latest epic football match with Chelsea. Suddenly there was power failure. He did not have a standby electric generator to power his television. Desperate not to miss action in the contest, he stormed into a hotel, a tour center. Unfortunately the place was crowded out by the Chelsea fans. P> He burst into the heart cry Man U for life. The Chelsea fans are promptly threw him out. Man U eventually won that game, to the chagrin of fans of Chelsea. Oh! Hell was almost let loose in Lagos metropolis. Man U fans celebrated, but at a moderate pace, as Chelsea fans, almost to madness. Blames much of the Chelsea fans. Oh! The referee was partial, there was not enough extra time, Didier Drogba did not play well enough, so much guilt, but the fact remained that Man U won on penalties after both teams at the same height at the end of extra time. P> Come and see celebrations by Man U fans. Three days later they were still celebrating. Even married women are in the fray. A madam, a Man U fan threw open her restaurant and offered to customers, apparently Man U fans, free drinks. Man U the fever is very strong in Nigeria. To say Chelsea fans were disappointed … … being charitable, bitter … … yes, because that was the first time, I was told, their beloved club am very close to clinching the UEFA Cup. And they missed. P> The support for European clubs seeps to families, some breaches of the peace at home, so the friction between children and creating challenges for parents in managing their kids’ support for European football clubs < ; / P>
Take the story of my family of four sons (17 years old, 15 and 10) and a daughter who has just five, and do not club. Chidubem my first kid is a diehard supporter of Liverpool. enter his room, you will be a life-size poster photo of the entire team of Liverpool in the wall attached to see. The second boy, Chibuzor is an avid supporter of Barca. I had never heard that name . When I asked him what club is that it was immediately told me, ‘Dad, do you find the time, grinning. “Who is Barca,” I asked surprised. “Barca Barcelona means,” he taught my son me. I thought I had today. Chika the youngest boy loves Chelsea. P> When their favorite teams win or lose, come and see the commotion in my house. It could be Jubilations, as a win, or insult the other brothers as a loss. If the match between Liverpool, Barca or Chelsea, there are fights in my house, so serious that at times I threaten to discipline if they continue to bring peace to disrupt home . The youngest boy Chika is always at the receiving end. If Chelsea win Liverpool or Barca, the boy is in trouble. It may even be bigger brothers tease him or me or their mother is not around. At one time, they ran after him to slay him, and he rushed off to walk me to save. I did. If Chelsea lose, Oh Come and see the scorn of the big brothers. In that situation, I usually spawn Chika him to ensure that Chelsea will win another day. That is the impact of the Nigerian Football European families, relatives sometimes polarizing. P> It is not just the European clubs that are celebrated in Nigeria. The players are honored. Big names like Didier Drogba, David Beckam, Thanks, Christian Ronaldo, Ronaldinho and many others will be honored. They are not only large brands soccer in Nigeria, they are idols. Nigerian people see them as status symbols and role models. The average teenager has Nigerian high size pictures of European football stuck superstars in their rooms. Nigerian youth know that the movement and transfer fees from European football star is much more than that of the Nigerian players play in European clubs. p> The story of the European football brands, not just to play. It’s also about the industry. People Gamble competitions, some even in deployments.’s centers shoot up like mushrooms all about Lagos with flatscreen TVs, and is connected to cable TV channels. Match fixtures are displayed on chalkboards planted on street sidewalks to the attention of passersby. The centers charge gate fees for football fans matches want to see. P> Some hotels, hospitality outfits have joined the struggle of showing these events to attract more patronage. Many of them on match days in the open market flat screen televisions for free. But every client to watch the match needed to buy drinks. P> But watching the centers active in problems now with DSTV, the cable TV company in Africa that the franchise to the radius of the football matches in the African continent. DSTV wants the center to view the fees or royalties payable to the company because they charge fans money to match. The cable company’s position is that the channel for home entertainment by subscribers, and if the customer cost money to watch the person or company has to pay nothing to DSTV. The centers are viewing crying mistake and says that it will squeeze them out of business. A showdown is imminent. P> There are many sports souvenir T-shirts … … … Wall Photo Papers … give-aways and other European sports consumer goods soccer stars and their clubs are sold in Nigeria. It’s big business. And there are many magazines dedicated exclusively to soccer. They come in various shades of the tabloids, are cheaper than regular newspapers, and are heavily visited by football loving youngsters account of the fortunes of their favorite players and clubs. But no club loyalty not stop them from the love each player, and sometimes they want to play the love sign-on for their favorite clubs. Thanks, the young player Barcelona popular among Nigerian youths. They like its small size and nimble movements in the field. Nigerian young people believe that this talented young Argentine football sense. The same goes for the Brazilian, Ronaldinho. P> So you see anytime European football in the air, know that the fever is very strong in Nigeria. P>
p> Eric Okeke received MBA (Marketing) from ESUT Business School Enugu, Nigeria. He is an editor, narrator and media adviseur.Hij started journalism at The Guardian, Lagos, Nigeria. He is the author of “I want a man, a self-help book for single women looking for Mr. Right. E-mail him, ericosamba @ yahoo. … Com … … … … .. . … … … … … … … … … … … … … … … …. .. … … … … … … … … … … … … … P>
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